10 tips for planning a landing page that converts leads
Image Source: Freepik
An ideal landing page can either break or make a digital marketing campaign. It’s more than just looking fabulous; it is meant to convert visitors into leads.
Here are ten easy tips to help you plan a landing page that can suit your business in Dubai.
1. Keep it Simple
Simplicity sells. An overstuffed page bewilders and sends visitors running. Concentrate on having an eye-catching design with clear headers and brief content. At first glance, your audience in Dubai must know what you offer.
2. Engage with a Powerful Headline
The first thing that hits people when reading something is its titles or headlines (according to psychology). Make yours strong enough while keeping directness and being relevant at all times. The aim is to make them pay attention.
3. Ensure You Have A Clear Call To Action (CTA)
Your CTA must stand out from the rest of the text in terms of font size or color used, among other features used by web designers. Whether it’s “Sign up Now” or “Get Free Quote,” it should come out boldly and sympathetically for anyone wanting to click through.
4. Mobile responsive website
Mobile browsing dominates Dubai society today. Ensure that yours has been optimized for smart phones and tablets as well as laptop computers. If you want any chances of capturing some leads, Discord is not compatible with mobile platforms altogether.
5. Loading Speed
Just like no one wants to wait, neither do they want their pages to be slow in loading because it might result in high bounce rates and visitors leaving too soon. To maintain visitors’s interest, ensure your page loads quickly; this also contributes positively towards SEO since search engines prefer fast websites.
6. Trust Indicators
You should add testimonials, customer reviews, and logos of organizations that you have served before in order to create faith with your audience. Trust permits possible leads to know that they are making ethical choices.
7. Attention-Grabbing Imagery
Engagement can be improved through images and videos. However, use images that are of high quality to support your message, and do not overburden your audience. The more visuals you have on the page, the slower it becomes.
8. Shorten Forms
Nobody ever wants to fill out long forms; it’s too boring! Only ask for necessary information like name and email; keep it simple, stupid! The fewer the fields, the higher the conversion rate.
9. Optimize for Search Engines
Being a search engine optimization agency (SEO) in Dubai, search engine optimization is very important to us indeed! Use specific keywords like “Digital Marketing company in Dubai” or “SEO agency in Dubai” so that it can rank your page and target an appropriate audience.
10. Test and Tweak
Regularly test your landing page to determine what works best. The elements to experiment with include headlines, images, and CTAs. Minor adjustments can result in greater conversion rates.
Your landing page is your first impression. Make it count by keeping it simple, fast, and focused on conversions. If you need help with your landing page, Pepagora Internet, a top digital marketing company in Dubai, is here to assist. Let us help you create a landing page that drives leads and grows your business!