5 tips for using Facebook Ads for eCommerce business!
Being the biggest social media network, Facebook is an attractive platform for ads. Well-targeted Facebook ads for eCommerce can be extremely valuable for any shopping business.
If you’re not running Facebook ads now, then there are chances that you’re missing on a lot of opportunities to make money.
To help you out, we have listed some of the most powerful tips that you can use when coming up with tactics for running Facebook ads.
TIP# 1: Utilize Multi-Product Advertisements
As the title suggests, the multi-product advertisements will enable you to showcase various products at the same time on Facebook. Using this type of ad can be extremely significant for many reasons:
- This type of ad can assist you to promote conversions as the more products that a potential customer can view, the likelier that the customer will click on an ad.
- It can be utilized to showcase the different features of a product.
- It gives more choices to customers.
Tip #2: Run Retargeting Campaigns
If you have been running an eCommerce business for a while now, then you know that potential customers end up abandoning their cart without finishing their purchase. To be precise, 72% of online shoppers end up quitting carts.
So, what do you do to get them back? You should work on a retargeting campaign. By using retargeting campaigns there are chances of getting over 25% of those consumers to come back.
Tip #3: Make Sure You Use Conversion Tracking Pixel
If you’re not informed of what a Conversion Tracking Pixel is and what it can do for your business, then you’re missing out on an excellent deal. A Conversion Tracking Pixel is a code that is utilized for tracking the action of those who visit your site.
It enables you to track the number of conversions you gain from your advertising campaign.
Tip #4: Use Video Advertisements Whenever Possible
If you are planning on different ways of using Facebook ads for eCommerce, you should understand that Facebook prioritizes video content. That means your ads would have more possibilities of ending up in the feed of the best people if you use video. That should be a rich moment that shows you in a new but fortunately familiar direction.
Tip #5: Offer a Discount
This is actually a must-do move regardless of the kind of platform you are utilizing for your ads. But it is also remarkably effective as one of the ways to use Facebook ads for eCommerce. People relish discounts and someone who is not actively looking for the product you are selling might end up buying it just because of a discount offer.