What’s Working on Social Media in 2025 (And What’s Not!)
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Most things on social media happen quickly. What worked last year may not work today. What remains effective in social media in 2025 is undoubtedly revolutionary!
Let’s see what’s working today and what we should let go.
✅ What is working?
1. Short Fun Videos
Quick-Videos videos are a hit, especially when it comes to social media—new-age platforms like Instagram Reels, TikTok, and YouTube Shorts. Be entertaining, light, and useful while at it. A little piece of advice or a quick backstage moment done with a phone camera will far outperform any glamorous ad.
2. Real Conversations
Users find it easier to relate to authentic posts. Brands are more likely to be trusted when they share real stories or actual customer feedback. Ditch the phoney smiles – be real.
3. Community-Building
Pages that talk to their followers instead of talking at them are growing considerably faster. Ask questions! Reply to comments! Host polls! These small things cultivate a loyal following.
4. User-Generated Content
Let your customers shine. Share their posts, reviews, or pictures of them using your product. People trust people more than they trust bigger ads.
5. Voice-Friendly Captions and Keywords
More and more people are searching by voice or asking their smart assistants for trend tips on food or products. Voicing your content with natural phrases makes it much easier to find on social media in 2025.
❌ What is Not Working
1. Long, boring text posts
So fast are the thumbs these days! By the time anyone reads the title, the moment has passed. “Boring” does not apply—keep it short and simple.
2. Too Frequent Posting
More doesn’t always mean better. Quality matters. Irritating followers with so much content will make the big “unfollow” rarer.
3. Ignoring DMs and Comments
Brand trust deflates when users are left unseen or unheard. Social is about bragging and talking. Here’s also where you listen.
4. Fake Influencers
People see through fudge. For that authentic feel, paid partnerships should be transparent. Otherwise, it’s “next” for Joe Schmo.
5. Copy-and-paste-Content
The cut-and-paste approach for captions or videos across all platforms no longer works. These platforms have their audacity—use it properly.
Final Thoughts
What worked in 2020 will not help you here. People want relatable content – brands that are friendly and provide helpful information. That is what 2025 is all about.
If you still don’t know what und when to post, help yourself with us as a digital marketing company in Dubai, with relevant digital marketing services, to make your growth smarter, not louder.
Let us humanize your brand—more than anything, it will work.