Should SMEs adopt Instagram Threads as part of their social media strategy?

Blog, Social Media
Pepagora Internet - Should SMEs adopt Instagram Threads as part of their social media strategy

There’s a new IOS/Andriod social media app making waves in the digital world: Instagram Threads. This Meta-owned platform evokes the early days of Twitter and has already sparked debates among social marketers, creators, and business owners. With this new addition to the social media landscape, small and medium-sized enterprises (SMEs) may be seeking guidance on how to leverage Threads, what to post, and how to incorporate it into their social media strategy.

But fret not; developing an Instagram Threads strategy takes time and experimentation. As with any new feature or product release, there’s a learning curve. This is especially true for small business owners and social media teams working alone.

To help you navigate the world of Instagram Threads, here are three tips to get you started:

Tip #1: Experiment and Explore the App 

As Threads is new to everyone, it’s crucial to be an early adopter. Download the app, familiarize yourself with its features, and embrace the opportunity to experiment and test new ideas. Interact and engage with like-minded accounts to discover more content on your Threads feed.

Tip #2: Connect With Your Community 

Consider Threads as another avenue to connect and engage with your community. Since your Instagram followers are likely to overlap with your Threads followers, start connecting with them right away. Continue what works for your brand and experiment with more text-focused content to keep your audience engaged.

Tip #3: Take Your Time 

Don’t overthink much; set up your Threads profile, allowing users to easily follow you, and post when you’re ready. There’s no pressure to have a perfectly curated content strategy from the outset, especially if you’re already managing other platforms. Take your time, adapt, and learn as you go.

In these early stages, expect feature updates and rollouts in the upcoming months. Instagram Threads is an evolving platform, and staying flexible will allow you to make the most of its potential.

So, embrace this new addition to the social media world, experiment, and connect with your community. With time, you’ll develop an effective Instagram Threads strategy that aligns with your brand goals.

Level up your Instagram Threads strategy with Pepagora Internet. Our experts specialize in helping SMEs navigate social media and digital marketing strategies. Reach us at to collaborate with us and craft an effective Instagram Threads strategy that sets your business apart. Elevate your social media presence and drive meaningful results today!