WHAT IS CONTENT MARKETING? Best Practices in 2021


Content marketing can be defined as a marketing strategy which can help in attracting, engaging, and retaining the audience of your brand by sharing content including articles, videos, podcasts, and other media as well. 

There are many strategies in content marketing that can be beneficial in the year 2021.

Here are 3 Content Marketing Strategies for 2021:

  1. Utilize Video Marketing : 

The first thing to practice is to go into video marketing. People are able to connect more when they can interact with the people who are behind the idea of the brand or who have been working with the brand for  a long time.According to stats, an average person is predicted to spend 100 minutes per day watching online videos instead of reading. 

It  helps if you post video testimonials because they are more trustworthy and people feel more connected and related when they see such reviews.

  1. Leverage Social Media

We’ve always had to figure out how to present critical information in a way that’s both useful and amusing. Social media is merely the most recent advancement in the way we communicate stories.It is critical to use social media channels to creatively communicate brand stories to their target consumers.

As a result, it’s critical to distribute various types of content across numerous channels, depending on the target audience, in order to effectively communicate the brand’s message.

  1. Go Live!

During the pandemic, live streaming became the source of personal connection and interaction with audiences without all the high-production cost. According to Founder Aleah Conlin, “It felt like people needed something closer to a live event.”

Educational sessions, entertainment, trivia, and more brought people together in meaningful ways. “The live connection was so important,” Aleah said.

The competition for attention is fierce. But marketers still can stand out in the stream with the right strategy.

As brands come forward and talk to the audience. A live stream is a great strategy  if content marketers are able to bring people closer to the brands.  

Pepagora Digital is a company that provides content marketing and digital marketing services. It offers a wide range of services in this area, including SEO, PPC, paid marketing, and more.