{"id":522,"date":"2020-06-16T11:01:29","date_gmt":"2020-06-16T11:01:29","guid":{"rendered":"https:\/\/www.pepagora.digital\/blog\/?p=522"},"modified":"2020-06-16T11:02:23","modified_gmt":"2020-06-16T11:02:23","slug":"5-reasons-explaining-why-should-you-invest-in-a-custom-website","status":"publish","type":"post","link":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/","title":{"rendered":"5 reasons explaining why should you invest in a custom website"},"content":{"rendered":"<p>Budgeting is a huge element of improving your company\u2019s ROI and profit margin, so it\u2019s normal to want to discover opportunities to reduce costs when it comes to your digital marketing strategy. However, if you notice yourself concerning to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website rather.<\/p>\n<p>Yes, you read it right! A website can be a long-term investment.<\/p>\n<p>A great website is responsible for increasing online conversions and helps in generating leads for your business, and with more people utilizing the Internet to do their shopping and research, a good website is indispensable to your whole marketing and business strategy.<\/p>\n<p>Here are a few reasons explaining why you should invest in a custom website:<\/p>\n<ol>\n<li><strong>A unique first impression-<\/strong><\/li>\n<\/ol>\n<p>Since your company&#8217;s website is your brand\u2019s online home, and countless people will search online for you before they&#8217;ll meet you in person or contact you, it\u2019s essential to make sure you make an amazing first impression. According to HubSpot, 90% of online users will abandon a website if it has a poor or weak design. Once those users go from your website, the chances of them coming back are slim to none.<\/p>\n<ol start=\"2\">\n<li><strong>Expressing individuality in a cluttered online space-<\/strong><\/li>\n<\/ol>\n<p>Your brand should stand apart from your competitors, so you require your website to do the same. Sure, you can save money by using a premade template from sites like Squarespace, but you\u2019ll be practicing the same template thousands of other websites are using. If there is no originality and a creative side will hit the mind of people and they will remember your site out of the millions of others on the Internet.<\/p>\n<ol start=\"3\">\n<li><strong>User experience tailored for your business and your audience-<\/strong><\/li>\n<\/ol>\n<p>In the realm of <a href=\"https:\/\/www.pepagora.digital\/digital-marketing-services\/online-marketing\">digital marketing<\/a>, user experience is the most powerful thing. No matter how astonishing your website looks, if it doesn\u2019t perform well, you\u2019re not going to get those conversions. Here are a few of the factors that can have a strong impact on your user experience and finally, your conversion rate:<\/p>\n<ul>\n<li>Loading times<\/li>\n<li>Mobile responsiveness<\/li>\n<li>Easy navigation<\/li>\n<li>Shopping cart functionality<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Covers all your bases-<\/strong><\/li>\n<\/ol>\n<p>When you have a custom website built by a skilled, seasoned web developer&#8217;s team, similar to <a href=\"https:\/\/www.pepagora.digital\">Pepagora Internet<\/a>, they know all of the fine technical aspects you need to keep your site functioning efficiently.<\/p>\n<ol start=\"5\">\n<li><strong>Ongoing support and growth-<\/strong><\/li>\n<\/ol>\n<p>A website should never just be created and then forgotten aspect of your digital marketing. Your online home should always be updated, improving, expanding, and evolving. This is a remarkably significant part of your <a href=\"https:\/\/www.pepagora.digital\/digital-marketing-services\/search-engine-optimization\">SEO strategy<\/a>, too \u2013 Google ranks websites that are active on frequent content or are making updates higher than those who stay static.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Budgeting is a huge element of improving your company\u2019s ROI and profit margin, so it\u2019s normal to want to discover opportunities to reduce costs when it comes to your digital marketing strategy. However, if you notice yourself concerning to cut costs when it comes to your website, you should rethink [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35,38,42,90],"class_list":["post-522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-marketing","tag-pepagora-internet","tag-seo","tag-seo-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 reasons explaining why should you invest in a custom website - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 reasons explaining why should you invest in a custom website - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More\" \/>\n<meta property=\"og:description\" content=\"Budgeting is a huge element of improving your company\u2019s ROI and profit margin, so it\u2019s normal to want to discover opportunities to reduce costs when it comes to your digital marketing strategy. However, if you notice yourself concerning to cut costs when it comes to your website, you should rethink [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T11:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-16T11:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pepagora.digital\/blog\/wp-content\/uploads\/2020\/06\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"311\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/#\\\/schema\\\/person\\\/7c1fa8d4235fcf3950f00115630a5e0e\"},\"headline\":\"5 reasons explaining why should you invest in a custom website\",\"datePublished\":\"2020-06-16T11:01:29+00:00\",\"dateModified\":\"2020-06-16T11:02:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/\"},\"wordCount\":471,\"image\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg\",\"keywords\":[\"digital marketing\",\"Pepagora Internet\",\"SEO\",\"SEO Marketing\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/\",\"url\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/\",\"name\":\"5 reasons explaining why should you invest in a custom website - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg\",\"datePublished\":\"2020-06-16T11:01:29+00:00\",\"dateModified\":\"2020-06-16T11:02:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/#\\\/schema\\\/person\\\/7c1fa8d4235fcf3950f00115630a5e0e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg\",\"width\":799,\"height\":311},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 reasons explaining why should you invest in a custom website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/\",\"name\":\"Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More\",\"description\":\"Explore the latest trends and tips in digital marketing, SEO, and online business strategies. Stay updated with expert insights and practical advice on the Pepagora Digital blog.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/#\\\/schema\\\/person\\\/7c1fa8d4235fcf3950f00115630a5e0e\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b7ed20a0b0fe9c00d78c3628d91a5a82bb1333b2b34918e2c2ad4c96f1363bd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b7ed20a0b0fe9c00d78c3628d91a5a82bb1333b2b34918e2c2ad4c96f1363bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b7ed20a0b0fe9c00d78c3628d91a5a82bb1333b2b34918e2c2ad4c96f1363bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.pepagora.digital\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 reasons explaining why should you invest in a custom website - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/","og_locale":"en_US","og_type":"article","og_title":"5 reasons explaining why should you invest in a custom website - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More","og_description":"Budgeting is a huge element of improving your company\u2019s ROI and profit margin, so it\u2019s normal to want to discover opportunities to reduce costs when it comes to your digital marketing strategy. However, if you notice yourself concerning to cut costs when it comes to your website, you should rethink [&hellip;]","og_url":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/","og_site_name":"Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More","article_published_time":"2020-06-16T11:01:29+00:00","article_modified_time":"2020-06-16T11:02:23+00:00","og_image":[{"width":799,"height":311,"url":"https:\/\/www.pepagora.digital\/blog\/wp-content\/uploads\/2020\/06\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/#article","isPartOf":{"@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/"},"author":{"name":"admin","@id":"https:\/\/www.pepagora.digital\/blog\/#\/schema\/person\/7c1fa8d4235fcf3950f00115630a5e0e"},"headline":"5 reasons explaining why should you invest in a custom website","datePublished":"2020-06-16T11:01:29+00:00","dateModified":"2020-06-16T11:02:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/"},"wordCount":471,"image":{"@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pepagora.digital\/blog\/wp-content\/uploads\/2020\/06\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg","keywords":["digital marketing","Pepagora Internet","SEO","SEO Marketing"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/","url":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/","name":"5 reasons explaining why should you invest in a custom website - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More","isPartOf":{"@id":"https:\/\/www.pepagora.digital\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/#primaryimage"},"image":{"@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pepagora.digital\/blog\/wp-content\/uploads\/2020\/06\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg","datePublished":"2020-06-16T11:01:29+00:00","dateModified":"2020-06-16T11:02:23+00:00","author":{"@id":"https:\/\/www.pepagora.digital\/blog\/#\/schema\/person\/7c1fa8d4235fcf3950f00115630a5e0e"},"breadcrumb":{"@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/#primaryimage","url":"https:\/\/www.pepagora.digital\/blog\/wp-content\/uploads\/2020\/06\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg","contentUrl":"https:\/\/www.pepagora.digital\/blog\/wp-content\/uploads\/2020\/06\/5-reasons-explaining-why-should-you-invest-in-a-custom-website.jpg","width":799,"height":311},{"@type":"BreadcrumbList","@id":"https:\/\/www.pepagora.digital\/blog\/5-reasons-explaining-why-should-you-invest-in-a-custom-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pepagora.digital\/blog\/"},{"@type":"ListItem","position":2,"name":"5 reasons explaining why should you invest in a custom website"}]},{"@type":"WebSite","@id":"https:\/\/www.pepagora.digital\/blog\/#website","url":"https:\/\/www.pepagora.digital\/blog\/","name":"Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More","description":"Explore the latest trends and tips in digital marketing, SEO, and online business strategies. Stay updated with expert insights and practical advice on the Pepagora Digital blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pepagora.digital\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.pepagora.digital\/blog\/#\/schema\/person\/7c1fa8d4235fcf3950f00115630a5e0e","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b7ed20a0b0fe9c00d78c3628d91a5a82bb1333b2b34918e2c2ad4c96f1363bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b7ed20a0b0fe9c00d78c3628d91a5a82bb1333b2b34918e2c2ad4c96f1363bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b7ed20a0b0fe9c00d78c3628d91a5a82bb1333b2b34918e2c2ad4c96f1363bd?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.pepagora.digital\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":1,"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":524,"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/posts\/522\/revisions\/524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pepagora.digital\/blog\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}