{"id":598,"date":"2020-08-11T06:21:09","date_gmt":"2020-08-11T06:21:09","guid":{"rendered":"https:\/\/www.pepagora.digital\/blog\/?p=598"},"modified":"2020-08-11T06:21:41","modified_gmt":"2020-08-11T06:21:41","slug":"5-effective-ways-to-leverage-audience-targeting-in-the-right-way","status":"publish","type":"post","link":"https:\/\/www.pepagora.digital\/blog\/5-effective-ways-to-leverage-audience-targeting-in-the-right-way\/","title":{"rendered":"5 effective ways to leverage audience targeting in the right way"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No matter whether you are managing <\/span><a href=\"https:\/\/www.pepagora.digital\/digital-marketing-services\/social-media\">social media marketing<\/a><span style=\"font-weight: 400;\">, search ads, display campaigns, or <a href=\"https:\/\/www.pepagora.digital\/digital-marketing-services\/search-engine-marketing\">ppc campaigns<\/a>, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.pepagora.digital\/blog\/pepagora-internet-how-to-choose-right-digital-marketing-agency-for-your-business\/\">digital marketing agency<\/a>, there is one thing you can never avoid: audience targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audience targeting has changed how we put ads and how we write ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audience targeting took us from a relativistic opinion game in building campaigns to something that follows a complex science.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the widespread use of audience targeting across the advertisement ecosystem, it is simple to refrain some strategies or neglect what would otherwise be a most excellent practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, let\u2019s look at some best practices and effective tips for climbing your audience targeting game.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Think Outside the Box<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A common maneuver for advertisers is to set up their audience targeting with too small a focus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be precise, we&#8217;re not arguing that you should go wild and neglect granular targeting best practices.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Schedule Time to Audit Audience Performance &amp; Make Changes<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Seems na\u00efve, Yet this one is blown. A lot!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a huge value in applying audience targets with a 0% bid adjustment to observe the data and see what works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s one of the only biggest advantages of these features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we are all human and we overlook things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We misremember to observe those audiences and then set bids based on performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do yourself a kindness and schedule time to audit your audience targeting performance and make adjustments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Audiences Like Company: Bundling is Better<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your audience targeting choices are a synergist that can provide assistance (or limit scope) to your multiple campaign types, digital advertising features, and platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The time-tested combination of comprehensive match + remarketing audiences has set a great bar for bundling features with audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same approach can be used with dynamic search ads (DSA), too.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Matching Audience to Message<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the original advantages of audience targeting was this notion of \u201cthe right message, at the right time, for the right person.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compelling stuff, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audience targeting has enabled us to know who we are targeting so that we can modify the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know this \u2013 and yet it doesn\u2019t appear as much as it should, tailoring your ads based on the audience requires additional effort.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Don\u2019t Fear Granularity<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While you should definitely think something innovative with your audience targeting, don\u2019t fear granularity either.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too often sponsors are using audiences based on broad-stroke logic \u2013 all converters, all visitors, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These catch-alls are an excellent outset place, but they are just that: a place to begin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complex and high performing campaigns that support audience targeting do so in a granular way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you feel that you\u2019re too occupied with tasks, then hiring a <\/span><a href=\"https:\/\/www.pepagora.digital\">digital marketing agency<\/a><span style=\"font-weight: 400;\"> is viable as they can help you in a better way. Get in touch with the team of experts today: www.pepagora.digital<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter whether you are managing social media marketing, search ads, display campaigns, or ppc campaigns, digital marketing agency, there is one thing you can never avoid: audience targeting. Audience targeting has changed how we put ads and how we write ads. Audience targeting took us from a relativistic opinion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35,36,38,45,95,126,94,93],"class_list":["post-598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-marketing","tag-digital-marketing-agency","tag-pepagora-internet","tag-ppc-campaigns","tag-remarketing","tag-search-ads","tag-social-media","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 effective ways to leverage audience targeting in the right way - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pepagora.digital\/blog\/5-effective-ways-to-leverage-audience-targeting-in-the-right-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 effective ways to leverage audience targeting in the right way - Pepagora Digital | Blog | Insights on Digital Marketing, SEO, and More\" \/>\n<meta property=\"og:description\" content=\"No matter whether you are managing social media marketing, search ads, display campaigns, or ppc campaigns, digital marketing agency, there is one thing you can never avoid: audience targeting. 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