{"id":624,"date":"2020-09-08T09:18:04","date_gmt":"2020-09-08T09:18:04","guid":{"rendered":"https:\/\/www.pepagora.digital\/blog\/?p=624"},"modified":"2020-09-14T09:24:25","modified_gmt":"2020-09-14T09:24:25","slug":"pepagorainternet5factorsofsuccessfuldigtalmarketingstrategy","status":"publish","type":"post","link":"https:\/\/www.pepagora.digital\/blog\/pepagorainternet5factorsofsuccessfuldigtalmarketingstrategy\/","title":{"rendered":"Pepagora Internet: 5 Factors of successful Digital Marketing Strategy"},"content":{"rendered":"

One of the most crucial objectives of marketing your business or services & product is interacting effectively with your potential customers.\u00a0 It has been estimated that maximum businesses spend approx. 3 hours a day and 71 billion hours cumulatively per month on mobile phones, social apps, and the internet have clearly become their preferred mode of communicating with each other and the outside world.\u00a0<\/span><\/p>\n

However, digital marketing is remarkably a dynamic field, with new trends and developments shaping the landscape at a frantic pace that can leave businesses feeling lost and upset. Digital marketing<\/a> relies on various channels \u2013 social media, chat bots, online advertising, dedicated apps, content marketing, influencer marketing, SEO<\/a>, and various others \u2013 and each one comes with its own benefits, features, and weaknesses. Here are the 5 major factors that should be considered while developing an effective digital marketing strategy:<\/span><\/p>\n

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  1. Changing technology<\/b><\/li>\n<\/ol>\n

    Before the digital era arrived, traditional advertising and promotional campaigns \u2013 normally run through ads bought on television or print media, or over large billboards and hoardings \u2013 were costly and gave poor returns on investment. Low internet penetration rates meant that companies saw no real purpose in promoting themselves online. However, brands using digital platforms for their promotion have received more visibility that too with less investment.<\/span><\/p>\n

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    1. Changing consumer<\/b><\/li>\n<\/ol>\n

      Companies looking to penetrate into this lucrative opportunity must reckon for the change in their target audience while designing their campaigns.<\/span><\/p>\n

      Digital marketers must be able to get into the spirit of their audience to discover what would appeal most to their sensibilities. In terms of trends, a few aspects have become transparent \u2013 users hate inconvenience and ads that impede their habits.<\/span><\/p>\n

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