4 social media marketing strategies for marketing your business amidst COVID-19
The COVID-19 has become a new buzz word and the internet is overflowing with this virus information that includes how to prevent it, practicing social distancing, proper hand-washing techniques, what to do if you get the virus and a lot more.
But outside of individual concerns, there are many professional concerns as businesses are striving to reduce the economic impact on their firm during this disastrous period.
You might have the following questions in mind in this pandemic situation:
- How will COVID-19 harm my business?
- How should I market my business through this time for continuity?
- Is marketing my business during this time beneficial?
To respond to the last one, definitely yes, and here’s why:
At circumstances like these, some companies have an aim to pull back or stop their marketing altogether as per their competitors, while the most active businesses use it as timeliness to get ahead.
So you belong to which category?
As a business owner, you’ve only two options
Option #1: Accept being a scapegoat, suspend all advertising efforts & stay for small to no results.
Option #2: Take your business by the spikes and maximize this shot to get ahead!
Now, you may be wondering, “Fine, I would see results than not, but how to achieve it? How do I market my company through the Coronavirus?”
Here are a few marketing strategies that you can utilize now and top the search engines:
- Social Media Marketing
People are killing more time online now, ever than before. With so many grown-ups working from home, kids taking lessons at home and people, in general, trying to stay in touch with their work as much as possible during the Coronavirus, people are stuck to social media this moment! With extended engagement, reach and time spent on social platforms, why would a business owner decide to suspend their social media efforts? Promote your brand wherever your target audience is scrolling!
- Search Engine Optimization (SEO)
If your business nature allows your consumers to Google search the product or service you provide, then SEO is a process that can help your website hit the top position on a search results page. For those who are familiar with SEO, you know that it is a process that can consume some time- until your competitors suspend their SEO efforts! This will help you to stay ahead of your competitors on the search engine amid the outbreak.
- Email Marketing
Being an entrepreneur, are you’re never really done learning about your audience? Is there ever a time where you quit building relationships with potential customers? Whether you’re into B2B or B2C, email marketing can be an excellent way to connect with your clients. For B2B businesses, take this time to nourish your enduring leads via email newsletters! For eCommerce businesses or B2C, you need to understand that consumers buy from brands they trust. Ascertaining that brand-consumer trust is priceless to the durability of your business now and beyond COVID-19, so why not utilize this time now to set yourself up and achieve long term success? Use email marketing to the most!
- Social & Google Advertising
When business slows or ambiguities appear like they are present, it’s a natural reaction for business owners to want to suspend all advertising efforts. Why continue paying money if customers aren’t actively purchasing as much, right? You’re absolutely wrong! First of all, it’s essential to note that not all consumers are squeezing their wallets.
For those that are willing to spend now & resume life as normal, you want your company to be all set for them! For customers that aren’t spending as much now, they will later as soon as normalcy continues, and where they will go? Advertising on social media and Google keep your brand consistent and available to your target audience so that when they are available to purchase, they purchase from you and not your opponents.
If you’re looking for an active digital marketing agency that can help you in the amid of COVID-19, then get in touch with Pepagora Internet.