5 Content Promotion Ideas to Increase Your Brand’s Visibility
Every customer that you get to your site is an opportunity for conversion. And content marketing is a prominent conversion tactic. Not only does it assist you to engage and acquaint your audience, but it also helps you to build strong relationships through consistent and valuable content.
But no matter how compelling or well-researched your content is, it’s only effective if you can get it in front of your audience. This is where content promotion comes in.
By promoting your content online, you can extend your brand’s reach and get your content in front of more people. The more people who read and engage with your content, the more opportunities you have to convert a visitor into a customer.
- Share content multiple times across your social media channels.
Sharing your content across your social media channels is one of the most trending ways to promote your content and improve your brand’s reach. Based on how many followers you have on various channels, sharing your content on your social media platforms allows you to reach hundreds and even thousands of people.
For this content promotion tactic to be thriving, you need to have an important following on your social media accounts. Building a following consumes time, but its well worth the effort.
- Start guest posting on a relevant blog or online publication.
Guest posting is another excellent way to put your content in front of your target audience. Guest posting requires writing a blog post for a suitable industry or community blog. The content is then shared on different social media platforms, allowing you to reach a whole new group of people that you may not have had access to before.
The first step in guest blogging is discovering blogs that you want to write for. Look past just the number of readers. A smaller, niche publication with fewer readers. These readers can be more relevant for your company if they are more related to your target market than a greater blog with broader appeal.
- Make it as simple as possible for readers to share your content.
When it comes to content promotion, the more simple it is to share your content, the more probable readers will be to do it. You can make it easy for readers to share your message by strategically adding social media keys to your content.
- Send new content pieces to your email subscribers.
One of the simplest and most effective ways to improve your content online is through email marketing. When you write new pieces of content, study how they might suit your email marketing campaigns.
Whether you send out an email newsletter that includes updates from your brand and new blog posts or you develop a piece of content especially for a targeted email campaign, email is an excellent way to promote your new content.
- Send targeted outreach emails to your sources.
When you develop a new piece of content and link to specific sources or interview experts for the article, you have the chance to gain even more exposure online. The companies and people that you use as sources have their own unique audiences that apparently include people who fall into your target market.
Why not use these connections?
Getting your references to share your content with their audience is as simple as sending an email. Though they may not consent to it every time, it’s worth trying as most businesses and individuals want to share content that mentions them or their work.