5 reasons explaining why should you invest in a custom website

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Budgeting is a huge element of improving your company’s ROI and profit margin, so it’s normal to want to discover opportunities to reduce costs when it comes to your digital marketing strategy. However, if you notice yourself concerning to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website rather.

Yes, you read it right! A website can be a long-term investment.

A great website is responsible for increasing online conversions and helps in generating leads for your business, and with more people utilizing the Internet to do their shopping and research, a good website is indispensable to your whole marketing and business strategy.

Here are a few reasons explaining why you should invest in a custom website:

  1. A unique first impression-

Since your company’s website is your brand’s online home, and countless people will search online for you before they’ll meet you in person or contact you, it’s essential to make sure you make an amazing first impression. According to HubSpot, 90% of online users will abandon a website if it has a poor or weak design. Once those users go from your website, the chances of them coming back are slim to none.

  1. Expressing individuality in a cluttered online space-

Your brand should stand apart from your competitors, so you require your website to do the same. Sure, you can save money by using a premade template from sites like Squarespace, but you’ll be practicing the same template thousands of other websites are using. If there is no originality and a creative side will hit the mind of people and they will remember your site out of the millions of others on the Internet.

  1. User experience tailored for your business and your audience-

In the realm of digital marketing, user experience is the most powerful thing. No matter how astonishing your website looks, if it doesn’t perform well, you’re not going to get those conversions. Here are a few of the factors that can have a strong impact on your user experience and finally, your conversion rate:

  • Loading times
  • Mobile responsiveness
  • Easy navigation
  • Shopping cart functionality
  1. Covers all your bases-

When you have a custom website built by a skilled, seasoned web developer’s team, similar to Pepagora Internet, they know all of the fine technical aspects you need to keep your site functioning efficiently.

  1. Ongoing support and growth-

A website should never just be created and then forgotten aspect of your digital marketing. Your online home should always be updated, improving, expanding, and evolving. This is a remarkably significant part of your SEO strategy, too – Google ranks websites that are active on frequent content or are making updates higher than those who stay static.