5 Reasons To Optimize Instagram for Your Business!


Today, Instagram’s business accounts for more than 25million and approx. $7 billion spent on Instagram advertising last year, its manifest that brands are investing in this channel.

Others, though, remain on the sidelines, and one of the main reasons is that they (wrongly) believe they have nothing to post.

This couldn’t be further from the fact.

Whether you’re a popular B2C company or a conventional B2B company, there’s a place for you on the ‘gram.

Don’t slip into the trap of thinking your business doesn’t have anything visually interesting to post. With creativity and strategic planning, you’ll find there are lots you can post on Instagram.

Here are five reasons you should use Instagram as a business, no matter what your industry is.

  1. Customer expect it-

Customers will hunt for you on Instagram.

They might seek for you especially by name, or by hashtags correlating to your business or location.

Either way, not spotting you is a poor experience.

Even if you don’t intend to be astonishingly active on Instagram, the best practice is to create an account that, at the very least, has your business name, contact information, and a few posts to present your brand.

  1. It’s a trust sign-

Having an Instagram account – particularly an established Instagram account – is one more signal that your business is popular, real, and honest.

If you’re doing online business completely, having yet another social account where your clients can get to know your business is extremely valuable.

  1. Your customers & users can tag you-

Let’s say you offer a customer exceptional service, or a customer is over-the-moon about a product they just purchased from you.

They may take to Instagram to share the story, and their enthusiastic review is gold.

That’s the sort of thing you definitely want to be tagged in so that it can show up on your Instagram account.

But here’s the point – if you don’t have an Instagram account, to begin with, the customer will never be capable to tag you and it’s a missed opportunity.

  1. You can tag and sell your products-

If you sell products, the strength to share Instagram photos and videos that connect directly to those products is a major success.

To take benefit of this feature, you need to create a product catalogue from your Facebook page.

  1. Link back to your site-

Your Instagram is not just about products posted- you can also promote your white papers, blog posts,  infographics, and any other content you post on your website.

Instagram is a great social channel where you can drive traffic back to your site.

However, if you’re looking for the right company that can help you achieve your goals, then Pepagora Internet is an ideal choice. Connect with our team of experts today: www.pepagora.digital