Digital Advertising Soaring Despite COVID- 3 Transforming Factors
While Covid-19 proceeds to hover like a cloud shaping its darkness of skepticism upon us, it might do us enough to concentrate on the silver lining preferably. Most brands, industries & individuals that were originally struggling around striving to find a robust foothold over what was then the current normal, have now gotten themselves habitual to it.
Though it seems as though the pandemic launched a spanner in the works for most businesses, a more intimate look might demonstrate otherwise. One such area that has grown even more friction — thanks to the virus — would have to be digital marketing. Not only has the lockdown assured that we all stay fixed to our screens one way or the other, but it has also singled out the internet as the primary (if not only) means of brand reach and visibility.
Here are 4 ways in which the pandemic will transform digital marketing.
- Soaring social media presence
An active social media presence has forever been compelling for brands to communicate, build trust & meet consumer needs. In the wake of the pandemic, more and more businesses are going online. Instagram even highlighted social media marketing, empowering brands to engage with their customers quickly and created AR Filters, an impressive avenue that goes a long way when it comes to brand recall.
- Plunge in PPC
Before the pandemic, even if brands had an organic marketing approach in place, their main focus was on PPC because it promised prompt results. Yet, with the ensuing lockdown, paid advertising came to a crumbling halt. With brand visibility going downhill, brands began to realize the significance of having a sustainable and organic strategy in place. SEO and content marketing shot to the point and will proceed to play a pivotal role once the lockdown ends.
- Increase in influencers
The ‘Dalgona’ coffee is a trend that went almost as viral as the coronavirus! bingo, banana bread, cereal pancakes, memes about working from home, to name a few, are some of the trends that became viral. Influencers play a key role in delivering these trends to dominate.
- Growth in voice searches
Considering that we live in a place where AI-powered devices are quickly available with results for all types of queries, it is obvious that the current crisis will see a surge in voice searches. It is anticipated that by the end of 2020, 50 percent of searches will be done via voice.