How to optimize paid social media campaigns effectively during COVID-19?
Quarantine, social distancing- COVID-19 has made us realized nothing is permanent in this world.
We’ve witnessed this reflection in many fields of our work, some anticipated and some new. One marketing campaign component that seems to be suffering the most risk is paid advertising. Many clients have revealed concern about how to adapt their ads to support and acknowledge the crisis. After all, if you’re spending money, you want to be sure you get results.
The good news is that it’s not required to suspend your social media ads quickly and stop paid efforts collectively. There are various steps you can take to optimize your social media advertising campaigns during COVID-19.
- Focus on what works-
A pandemic and a financial crash are most definitely not the time to test. One of the most intelligent things you can do when making adjustments to your ads is concentrating on what works. If you have witnessed success with certain ad components or targeting options, practice those as your go-to.
In case of budget constraints, dodge launching A/B testing or new campaign structures. And if you’re doing one already, pause it as soon as possible.
- Target locations that provide better ROI-
This is particularly essential if your ad budget is encountering cuts. When a budget is decreased, the first thing to do is solidify where your ads are being displayed. Abstain from experimenting with new location targeting and rather target the regions your customers are most likely to be found.
If you don’t have comprehensive data or aligned KPIs, you can also use your experience of your target audience to discover when to turn ads on. If you only sell to clients in one location, you can hold your ads from resembling in the middle of the night. You can also eliminate certain days your ads are viewed.
- Optimize your client responses-
Running social media ad is one thing, but keep an eye on the responses of buyers is important. The data of customer response will play an important role to help you analyze whether you’re on the right track or you need to revamp your strategies.
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