PPC & SEO- Neck to Neck Comparison
Search Engine Optimization (SEO) and Pay-per Click (PPC_ have the same goal – driving online traffic towards your website. However, they are two very different approaches. In uncomplicated terms, SEO is organic marketing and PPC is Paid advertising. The traffic dawning from SEO is organic and hits free-of-charge to the website owner if they carry out the work individually. By distinction, traffic from PPC is paid-for. Both practices are parts of Search Engine Marketing (SEM).
When you do a search using the Google engine, you’ll sometimes find search results that are highlighted as advertised effects. These advertised effects are often witnessed either at the bottom or top of the search results list and emerge as a result of a paid version with Google to promote advertised sites on the front-page of search lists. Organic search results are those websites placed naturally on a search page without any indication of being an advert. Be reminded that if you want to evade paying on the spot to reach the highest front page views, it will take efforts, tears, and hard craft.
Competition is always tough for keywords, particularly the most popular ones. The cost per click depends on an array of factors. For instance, with Google Adwords costs are calculated by assessing the reputation of the proper keywords, the number of advertisers involved in that specific keyword, and other features. PPC does have a silver lining, though – you only pay for the clicks your ad gets. The exact position of your advert on the search page will be determined by targeted keywords, their recurrence in the ad copy, and the number of keywords on the landing page.
The drawback of SEO is that it asks for a consistent effort. Sure, it is likely to attain top page positions on search results if your website is enough to search engine optimized over time. If the keyword game is surprisingly tough, it may be simpler to opt for PPC and strive for a first-page appearance by paying a higher cost per click. Opposite to the claims of some SEO-oriented bloggers or workshops, if you’re not well-versed with the internal workings of search engines, then you’re apparently better off hiring a specialist to train you or do the actual web design for you.
Do you need your website to resemble on the first page of the results? If so, what will it cost you?
If you’re looking for SEO services or PPC specialist, then get in touch with Pepagora Internet so we can discuss your plans and expectations. We can deliver satisfactory results.