Surprising facts about accelerated mobile pages that will convince you to shift to it

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Accelerated Mobile Pages have engulfed the web world at a striking pace. If you still haven’t heard of them, then you are looking down at the wrong end of the barrel. Because, the recent stats indicate AMP are here to stay. It’s the latest trick that website developers are forced to incorporate.

So far over 4 billion AMP pages have been published and AMP has increased website traffic by 10%.

What is AMP?

Accelerated Mobile Pages is an open source initiative and it is a pared-down version of HTML. It loads contents before adverts and results in enhancing mobile ecosystem. It boosts loading speed of the website and results in highly effective user experience. The upshot? Your website ranks highly in search results.

Most of the users are opening your websites only through mobile and if it takes more time to load, they tend to click the close button. Hence, paying attention to loading time is very important. Implementing AMP is not a tedious task. It just needs a basic understanding of HTML and you are good to go.

How amp works on your mobile devices?

AMP restricts use of standard HTML tags and in fact works on custom tags with fiercely restricted behaviours. Plus, there is also the option of using CDN which results in eliminating the major obstacles to websites. Although this project is shepherd by Google, AMP is an open source project.

What is AMP’s impact on SERP?

Search engines such as Google consider loading time as a vital parameter while ranking pages. AMP boosts loading time of the website and thus indirectly helps in improving your website’s ranking in search engine results. This in turn helps the search results for your website.

Pros of AMP-

-Improves user experience.

-Enhances server performance.

-Boosts mobile rankings.

Cons of AMP-

-As AMP has limited set of HTML and CSS, customization of website is hindered to an extent.

– In AMP, google caches content of your website. This results in reduction of analytics data which you can generate. So, if you bank on analytics data, this may not be the ideal situation for you.